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Sviluppo e marketing dei territori turistici - ENG

DEVELOPMENT AND MARKETING OF TOURISTIC AREAS

Prof. Cesare Emanuel



Course Code: E0266
Subject code: M‐GGR/02
6 ECTS – 48 hours
Location: Novara



Educational aims


The course aims at providing an overview of the necessary methodologies, tools and practices to design, plan and manage initiatives and suitable projects for the development and promotion of touristic destinations, from both public and private point of view, using also examples and case studies.
In particular, the attention will be focused  on the issues of project management, of project cycle (project cycle management) and its cognitive support system. The ultimate goal is to enable students to manage the entire life cycle of a tourism development project in order to operate effectively in companies or public entities involved in the promotion of the territory and of the tourism.


Content of the course


The course is structured as follows:
THE PROJECT PHASES:
     the design of the project
     project setting
     implementation of the project
     evaluation and audit of the project
     communication and promotion of the project
THE COGNITIVE SUPPORT SYSTEM:
    types of products and touristic destinations
    types of tourism projects
    policies, projects and programs
    context analysis (demand management, destination management, site management)
    actors and stakeholders
    the organizational design and creative resources
    techniques and methods of participation and decision support
     techniques and types of evaluation: of territorial interrelations, of added values, of costs and revenues
    territorial and sectorial planning at European, national and regional scales
    marketing plans
    project funding (fund raising and activatable sources)
    tools for promotion and marketing of the products and of the touristic destinations (visitor management and destination marketing)


Prerequisites


None.


Course Texts

For students who attend classes: during the course the lecture notes will be distributed ( available on D.I.R.)
For students who don’t attend classes:
Martini U., Management dei sistemi territoriali: gestione e marketing delle destinazioni turistiche, G.Giappichelli, 2005  The book is available in the library
Lecture note downloadable from Moodle: Formez, Project Cycle Management. Manuale per la formazione (pdf document)
Emanuel C., Cerutti S., Rossi M.E., Progettare il cambiamento. Filiere programmatiche e iniziative di sviluppo turistico in Piemonte, Edizioni Mercurio, 2011 The book is available in the library


For further informations, please refer to the course page on D.I.R at:
https://eco.dir.unipmn.it/course/view.php?id=252
https://eco.dir.unipmn.it/


Teaching methods

Lectures, excercises, direct evidences.



Examination

For students who attend classes: the final exam will be focused on a practical exercise accompanied by some specific content of the course.
For students who don’t attend classes: final written exam.