Sviluppo e marketing dei territori turistici - ENG
DEVELOPMENT AND MARKETING OF TOURISTIC AREAS
Prof. Cesare Emanuel
Course Code: E0266
Subject code: M‐GGR/02
6 ECTS – 48 hours
Location: Novara
Educational aims
The course aims at providing an overview of the necessary methodologies, tools and practices to design, plan and manage initiatives and suitable projects for the development and promotion of touristic destinations, from both public and private point of view, using also examples and case studies.
In particular, the attention will be focused on the issues of project management, of project cycle (project cycle management) and its cognitive support system. The ultimate goal is to enable students to manage the entire life cycle of a tourism development project in order to operate effectively in companies or public entities involved in the promotion of the territory and of the tourism.
Content of the course
The course is structured as follows:
THE PROJECT PHASES:
the design of the project
project setting
implementation of the project
evaluation and audit of the project
communication and promotion of the project
THE COGNITIVE SUPPORT SYSTEM:
types of products and touristic destinations
types of tourism projects
policies, projects and programs
context analysis (demand management, destination management, site management)
actors and stakeholders
the organizational design and creative resources
techniques and methods of participation and decision support
techniques and types of evaluation: of territorial interrelations, of added values, of costs and revenues
territorial and sectorial planning at European, national and regional scales
marketing plans
project funding (fund raising and activatable sources)
tools for promotion and marketing of the products and of the touristic destinations (visitor management and destination marketing)
Prerequisites
None.
Course Texts
For students who attend classes: during the course the lecture notes will be distributed ( available on D.I.R.)
For students who don’t attend classes:
Martini U., Management dei sistemi territoriali: gestione e marketing delle destinazioni turistiche, G.Giappichelli, 2005 The book is available in the library
Lecture note downloadable from Moodle: Formez, Project Cycle Management. Manuale per la formazione (pdf document)
Emanuel C., Cerutti S., Rossi M.E., Progettare il cambiamento. Filiere programmatiche e iniziative di sviluppo turistico in Piemonte, Edizioni Mercurio, 2011 The book is available in the library
For further informations, please refer to the course page on D.I.R at:
https://eco.dir.unipmn.it/course/view.php?id=252
https://eco.dir.unipmn.it/
Teaching methods
Lectures, excercises, direct evidences.
Examination
For students who attend classes: the final exam will be focused on a practical exercise accompanied by some specific content of the course.
For students who don’t attend classes: final written exam.