Sviluppo e marketing dei territori turistici - eng

SVILUPPO E MARKETING DEI TERRITORI TURISTICI

Prof. Cesare Emanuel
Prof. Stefania Cerutti

Course Code: EC0015
Subject code: M‐GGR/02
8 ECTS – 64 hours
Location: Novara



•    Language
Italian.

•    Content of the course
The course is structured in two main parts. The first part presents an overview of the different phases of the Project Management approach, and in particular of the Project Cycle Management. The second part offers a cognitive-methodological reference that is necessary to set up, to program and to plan the local tourism development through tourist projects and initiatives of territorial marketing.

•    Course Texts
For students who attend classes: during the course the lecture notes will be distributed ( available on D.I.R.)
For students who don’t attend classes:
Martini U., Management dei sistemi territoriali: gestione e marketing delle destinazioni turistiche, G.Giappichelli, 2005
Lecture note downloadable from Moodle: Formez, Project Cycle Management. Manuale per la formazione (pdf document)
Emanuel C., Cerutti S., Rossi M.E., Progettare il cambiamento. Filiere programmatiche e iniziative di sviluppo turistico in Piemonte, Edizioni Mercurio, 2011

•    Educational aims
The course aims at providing an overview of the necessary methodologies, tools and practices to design, plan and manage initiatives and suitable projects for the development and promotion of touristic destinations, from both public and private point of view, using also examples and case studies.
In particular, the attention will be focused on the issues of project management, of project cycle (project cycle management) and its cognitive support system. The ultimate goal is to enable students to manage the entire life cycle of a tourism development project in order to operate effectively in companies or public entities involved in the promotion of the territory and of the tourism.

•    Prerequisites
None.

•    Teaching methods
Lectures, excercises, direct evidences.


•    Additional information
For further informations, please refer to the course page on D.I.R at: https://eco.dir.unipmn.it/
•    Examination
For students who attend classes: the final exam will be focused on a practical exercise accompanied by some specific content of the course.
For students who don’t attend classes: final written exam.

•    Program
The course is structured as follows:
    the design of the project
    project setting
    implementation of the project
    evaluation and audit of the project
    communication and promotion of the project
    types of products and touristic destinations
    types of tourism projects
    policies, projects and programs
    context analysis (demand management, destination management, site management)
    actors and stakeholders
    the organizational design and creative resources
    techniques and methods of participation and decision support
    techniques and types of evaluation: of territorial interrelations, of added values, of costs and revenues
    territorial and sectorial planning at European, national and regional scales
    marketing plans
    project funding (fund raising and financial sources)
    tools for promotion and marketing of the products and of the touristic destinations (visitor management and destination marketing)