Mercati emergenti-eng

EMERGING MARKETS

Prof. Marcello Tadini

Course Code: EC0021
Subject code: M-GGR/02
6 ECTS – 48 hours
Location: Novara




Language

Italian


Contents
The course provides the basic knowledge that are preparatory to the analysis and interpretation of the markets. In particular, the course aims to deepen such countries can be considered emerging markets and what is the role played by them globally, in terms of competitiveness, investment attractiveness and contribution to development. Some of these markets are considered as case studies.


Course Texts

During lectures will be distributed handouts
The course texts (available at the Department’s Library) are:
1.    Dematteis G., Lanza C., Nano F., Vanolo A. (2010), Geografia dell’economia mondiale, Quarta edizione, Utet, Torino, chap. 2-7
2.    Caroli M. (2012), Gestione delle imprese internazionali, McGraw-Hill, Milano, chap. 1-2-3-7
3.    Bursi T, Galli G. (2012), Marketing internazionale, McGraw-Hill, Milano, chap. 1-3-4-5-6
4.    Cassia F. (2008), Analisi strategica e marketing per i mercati emergenti, LED – Edizioni Universitarie di Lettere Economia e Diritto, Milano
5.    Vigolo V. (2011), Mercati emergenti per i prodotti italiani: prospettive dal Sud Africa, Giuffrè, Milano, chap. 1


Educational aims

The course aims to provide students with the basic knowledge to identify and explore emerging markets and interpret recent evolutionary dynamics.
At the end of the course the student:
−    will understand the current global system of production;
−    will be able to identify emerging markets and to analyse their characteristics;
−    will evaluate and select possible alternative locations of enterprise;
−    will evaluate and select potential markets (emerging) of entry and how.


Prerequisites

None.


Teaching methods

The teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.


Examination

The examination consists of a written test on the texts mentioned above and provides insights on the topics covered in class.


Content of the course

The course is divided into lessons of two hours, whose contents are listed below.
•    Internationalization and foreign markets entry modes
•    Multinationals corporations and foreign direct investment
•    The criteria for analysing localization in foreign markets
•    Some useful indexes for market analysis
•    The world system
•    Emerging markets: definition and representations
•    Emerging markets: key features
•    BRIC
•    Investments in and from emerging markets
•    Multinational corporations: cases and strategies
•    Country cases and investment opportunities: Brazil, South Korea, Poland
•    The role of emerging markets in sectors of economic activity: some evidence