Management and Tourism Management - ENG

MANAGEMENT and TOURISM MANAGEMENT


Subject code: SECS – P/08
Course Code: E0263
10 ECTS – 80 hours
Location: Novara

PROF. GIOVANNI FRAQUELLI
Module I

Educational aims
The management of tourism companies requires a decisional process able to integrate Accounting methodologies and Managerial Economics models with the knowledge of the activities that characterize firms providing a wide range of services. In view of this aim, the course examines the basic elements for the definition of firms policy for strategic design in specific market areas, with a particular focus on operating activities and on costs advantages.

PROGRAMME
-    What is a firm?
-    Relation between production value and remuneration of production factors
-    The firm as a productive unit: input, output, real and financial aspects
-    Concept of profit (and value creation)
-    Distribution of information and incentive mechanisms
-    Fundamentals of competitive strategy
-    Value creation and competitive advantage
-    Competitive strategy and value creation
-    Competitive strategy and value creation in tourism firms
-    Degree of operating leverage
-    Contribution margin and decision analysis
-    Make or buy decisions
-    Costs and optimization costs of operating activities in firms

PREREQUISITES
Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.

TEACHING METHODS
Frontal lectures and exercises

COURSE TEXTS
Fraquelli G., Impresa, mercato e gestione del valore, Utet, 2006, Cap. 1, 2, 4. The texts are available in the library.
Fraquelli G., Ragazzi E., Economia Manageriale. Problemi e casi pratici, Utet, 2001, capitoli: I e II.
The texts are available in the library.
The program includes all the teaching material (slides, exercises, eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/

EXAMINATION
The exam is written. Oral examination is optional and is allowed only after having passed the written exam.

MANAGEMENT E TOURISM MANAGEMENT
(DR. ANTONELLA CAPRIELLO)
MODULO II






FORMATIVE AIMS
With a focus on hospitality industry and tourism sectors the course aims to transfer innovative methodologies to analyse the critical issues in these sectors. The teaching activity concerns the following units: a. the first unit relates to the diversification processes and strategies in the hospitality sector and to understand crisis management; b. the second unit  aims to create innovative competences to market and manage tourism and cultural products.

CONTENT

FIRST UNIT – HOSPITALITY MANAGEMENT

Diversification processes and sector development
Property assets
Hotel groups
Transport sector
Crisis management


SECOND UNIT – TOURISM MARKETING AND MANAGEMENT

Marketing, tourist destinations e new media
Event management and cultural events
Tourism products

Prerequisites
Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.

Course Texts

Materials can be found in the web page of the course at the URL: https://eco.dir.unipmn.it

Teaching methods
Lectures and guided discussions based on business cases.

Examination
Written exam.