Economia e gestione delle imprese corso progredito - eng
BUSINESS MANAGEMENT – Advanced Course
Prof. Graziano Abrate
Course code: EA061
Subject code: SECS/P-08
8 ECTS – 64 hours
Location: Novara
- Teaching language
Italian
- Contents description
The course provides some useful tools for firms in order to match the goals of growth, productivity and profitability.
The first part of the course focuses on potential cost savings deriving from an increase of the firm size (scale economies) or associated to horizontal diversification and vertical integration. Firm growth implies a structural change that must be evaluated also in terms of impact on productivity.
The second part of the course is oriented to understand the impact of pricing strategies on the profitability of a business unit. The economic principles behind the adoption of a suitable pricing strategy are analyzed, in relation with the type of product (or service) and the degree of market competition. A particular emphasis is given to the topic of revenue management.
- Course texts
Slides, additional materials and readings are provided by the lecturer through the website, at the URL.
In addition, the following textbooks represent a valid support (all books are available in the library).
Giovanni Fraquelli (1997, 2001, 2003), Elementi di Economia Manageriale. Costi, produttività, investimenti, Utet, Torino, par. 1.10, 2.3, 2.7, 2.8, 5.3, 5.4, 6.2, 6.4, 6.5, 7.3, 7.4.
Giovanni Fraquelli. “Impresa, mercato e gestione del valore.” Utet, 2006, Cap. 5, 6.
Hermann Simon, Danilo Zatta. “Strategie di pricing”, Hoepli, 2006, Cap. 1, 2, 3, 5, 7, 8, 9, 10, 11, 13.
Kalyan T. Talluri, Garrett Van Ryzin. “The Theory and Practice of Revenue Management.” Springer, 2005, Cap 1.
- Educational aims
- Understanding and evaluating the impact on firm performances of growth and diversification strategies
- Understanding and formulating pricing and revenue management strategies.
- Prerequisites
None
- Teaching methods
Lectures, exercises and group discussions.
- Other information
- Examination
The exam is written. Oral examination is optional and is allowed only after having passed the written exam.
For students who attend classes, the 25% of the final course grade (8 points) is based on individual and group works that will be proposed during the lectures.
For students who do not attend classes, an additional question, based on specific readings, will be included in the written exams.
- Detailed contents of the course
- Growth and diversification strategies.
- Economies of scale and horizontal and vertical scope economies.
- Measures of productivity and managerial implications.
- Benchmarking and empirical measure of firms’ efficiency.
- The strategic role of price and its impact on profitability
- Unique price and multiple prices.
- Multiple products and pricing strategies.
- Dynamic pricing strategies and internet pricing.