Economia e gestione delle imprese B - eng

BUSINESS MANAGEMENT B

Prof. Graziano Abrate / Dr Clementina Bruno

Course CODE: EA015
Subject code: SECS-P08
8 ECTS – 64 hours
Location: Novara





•    Language
Italian

•    Contents
In the formulation of a business growth decision abilities are required to combine methodologies proper of Business Administration with models and tools borrowed from Managerial Economics. In this respect, the course aims to deepen the basic elements for the definition of enterprise policies in relation to strategic plans in individual market areas

•    Testi di riferimento
Fraquelli  G.,  “Impresa,  mercato  e  gestione  del  valore”,  Utet,  2006,  Chapters.  1,  2,  3,  4.
The textbook is available at the library
Fraquelli G., Ragazzi E., “Economia Manageriale. Problemi e casi pratici”, Utet, 2001, Chapters: I e II.
The textbook is available at the library
Teaching material includes slides, exercises and eventual additional support. All this material is available at the D.I.R. webpage of the course

•    Obiettivi formativi
The course aims to provide students with the tools necessary to understand the issues related to some aspects of managerial decisions, outlining at the same time a way of structuring the analysis functional to problem solving. Through the combined use of the methods of Business Administration and those borrowed from Managerial Economics, the economic theory and the logic of economic value creation find a point of contact with operational and decision-making aspects.

•    Prerequisiti
It is recommended the knowledge of basic concepts of Business Administration as well as Microeconomics (production theory, average and marginal productivity, average and marginal cost)

•    Metodi didattici
Frontal lectures and exercises

•    Altre informazioni

•    Modalità di verifica dell’apprendimento
The exam is written, with a time duration of 2 hours The score of the written exam can be integrated with an optional oral examination, according to which the mark can be increased or reduced by a maximum of 3 points. The oral exam is only allowed on the scheduled date.
The written examination consists of two parts: PART I - THEORETICAL (maximum score 15/30) PART II - APPLIED (maximum score 17/30). The sum allows the achievement of the maximum score of 32/30, i.e. 30/30 cum laude. The admission to oral exam is allowed only to students who have obtained in the written exam a mark equal to or greater than 18/30.

•    Programma esteso
- The firm as a productive unit: input, output, real and financial aspects.
- Production value and remuneration of production factors.
- Accounting profit, economic profit and value creation.
- The firm as an organizational unit.
- Distribution of information and incentive mechanisms.
- Fundamentals of competitive strategy.
- Tools for defining corporate and business strategies.
- Theoretical analysis of production and costs.
- Cost analysis for business decision making. Break-even analysis in mono-output and multi-output firms.
- Make or buy decisions.
- Degree of operating leverage.
- Contribution margin and decision analysis