Gestione d'impresa e tecnica turistica (mod I) - ENG
MANAGEMENT and TOURISM MANAGEMENT
PROF. GIOVANNI FRAQUELLI
Module I
Subject code: SECS – P/08
Course Code: E0263
6 ECTS – 48 hours
Location: Novara
Educational aims
The management of tourism companies requires a decisional process able to integrate Accounting methodologies and Managerial Economics models with the knowledge of the activities that characterize firms providing a wide range of services. In view of this aim, the course examines the basic elements for the definition of firms policy for strategic design in specific market areas, with a particular focus on operating activities and on costs advantages.
PROGRAMME
- What is a firm?
- Relation between production value and remuneration of production factors
- The firm as a productive unit: input, output, real and financial aspects
- Concept of profit (and value creation)
- Distribution of information and incentive mechanisms
- Fundamentals of competitive strategy
- Value creation and competitive advantage
- Competitive strategy and value creation
- Competitive strategy and value creation in tourism firms
- Degree of operating leverage
- Contribution margin and decision analysis
- Make or buy decisions
- Costs and optimization costs of operating activities in firms
PREREQUISITES
Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.
TEACHING METHODS
Frontal lectures and exercises
COURSE TEXTS
Fraquelli G., Impresa, mercato e gestione del valore, Utet, 2006, Cap. 1, 2, 4. The texts are available in the library.
Fraquelli G., Ragazzi E., Economia Manageriale. Problemi e casi pratici, Utet, 2001, capitoli: I e II.
The texts are available in the library.
The program includes all the teaching material (slides, exercises, eventual additional material) provided in the web page of the course at the URL: http://moodle.eco.unipmn.it/
EXAMINATION
The exam is written. Oral examination is optional and is allowed only after having passed the written exam.