Economia e gestione delle imprese (corso progredito) - ENG

BUSINESS MANAGEMENT (Advanced Course)

Prof. Giovanni Fraquelli
Prof. Graziano Abrate

Course Code: EA061
Subject code: SECS – P/08
8 ECTS – 64 hours
Location: Novara


Educational aims

The course provides some useful tools for firms in order to match the goals of growth, productivity and profitability.
The first part of the course focus on potential cost savings deriving from an increase of the firm size (scale economies) or associated to horizontal diversification and vertical integration. Firm growth implies a structural change that must be evaluated also in terms of impact on productivity.
The second part of the course is oriented to understand the impact of pricing strategies on the profitability of a business unit. The economic principles behind the adoption of a suitable pricing strategy are analyzed, in relation with the type of product (or service) and the degree of market competition. A particular emphasis is given to the topic of revenue management.


Content of the course

This course is divided in two parts.

Part 1 – The impact of firm growth on costs and productivity (Prof. Fraquelli) - 4 CFU

Economies of scale and horizontal and vertical scope economies.
Productive transformation and firm productivity changes.

Part 2 – Pricing strategies and revenue management (Prof. Abrate) - 4 CFU

The strategic role of price and its impact on profitability
Unique price and multiple prices.
Multiple products and pricing strategies.
Dynamic pricing strategies.


Prerequisites

None


Course Texts

Slides and additional material available in the web page of the course at the URL:

https://eco.dir.unipmn.it/


Part 1

Giovanni Fraquelli (1997, 2001, 2003), Elementi di Economia Manageriale. Costi, produttività, investimenti, Utet, Torino, par. 1.9, 1.10, 2.3, 2.5, 2.8, 5.3.1, 5.4, 6.2, 6.4, 6.5, 7.3, 7.4. This book is available in the library
Giovanni Fraquelli. “Impresa, mercato e gestione del valore.” Utet, 2006, Cap. 3, 4. This book is available in the library

Part 2

Hermann Simon, Danilo Zatta. “Strategie di pricing”, Hoepli, 2006, Cap. 1, 2, 3, 5, 7, 8, 9, 10, 11, 13. This book is available in the library
Giovanni Fraquelli. “Impresa, mercato e gestione del valore.” Utet, 2006, Cap. 5, 6. This book is available in the library

For more in deep analysis:
Kalyan T. Talluri, Garrett Van Ryzin. “The Theory and Practice of Revenue Management.” Springer, 2005. This book is available in the library



Teaching methods

Frontal lectures.


Examination

The exam is written. Oral examination is optional and is allowed only after having passed the written exam.