Geomarketing (ENG)

GEOMARKETING

Prof. Gianfranco Spinelli

Course Code: EC0002
Subject code: SSD M-GGR/02
6 ECTS – 48 hours
Location: Novara

Educational aims

The course provides the basic knowledge necessary to the acquisition, management and utilization of geo-data, which, along with the rapid development of computer technology, have seen a sharp increase in terms of quantity, reliability and usability, revealing at the same time a strong analysis tool to support the location strategies of enterprises and institutions.
At the end of the course the student:
    will be able to navigate the system of supply of spatial data;
    know the main techniques and tools for the acquisition and analysis of geo-localized data;
    will be able, by the use of open source GIS software, to perform analytical procedures applied to the basic marketing.


Content of the course

What are the spatial data?
Geo-referenced data.
Relational databases and geodatabases.
Geographic information systems (GIS).
Sources of geo-localized data: institutional data, open data, crowdsourcing.
Techniques and tools for data acquisition.
Spatial analysis and location strategies of firms: 1) theoretical assumptions; 2) pre-digital techniques; 3) Business Location Intelligence.
Spatial analysis in GIS: theoretical framework and practical applications.
Geomarketing by GIS: examples and practical applications.


Prerequisites

None


Course Texts

During the course will be distributed:
- the lecture notes (available on Moodle).
- links for access to data and software for practical applications.

For further informations, please refer to the course page on D.I.R at:

https://eco.dir.unipmn.it/


Teaching methods

Lectures, problem solving exercises, computer mapping lab.


Examination

Written test.