Gestione d'impresa e tecnica turistica (mod II) - ENG
MANAGEMENT E TOURISM MANAGEMENT
(DR. ANTONELLA CAPRIELLO)
MODULO II
Subject code: SECS – P/08
Course Code: E0263
4 ECTS – 32 hours
Location: Novara
FORMATIVE AIMS
With a focus on hospitality industry and tourism sectors the course aims to transfer innovative methodologies to analyse the critical issues in these sectors. The teaching activity concerns the following units: a. the first unit relates to the diversification processes and strategies in the hospitality sector and to understand crisis management; b. the second unit aims to create innovative competences to market and manage tourism and cultural products.
CONTENT
FIRST UNIT – HOSPITALITY MANAGEMENT
Diversification processes and sector development
Property assets
Hotel groups
Transport sector
Crisis management
SECOND UNIT – TOURISM MARKETING AND MANAGEMENT
Marketing, tourist destinations e new media
Event management and cultural events
Tourism products
Prerequisites
Students can effectively attend lessons with an appropriate knowledge of Business Administration’s principles.
Course Texts
Materials can be found in the web page of the course at the URL: https://eco.dir.unipmn.it
Teaching methods
Lectures and guided discussions based on business cases.
Examination
Written exam.