Economia e gestione delle imprese - ENG

BUSINESS MANAGEMENT
DOTT. REBECCA PERA Module I
PROF. GIOVANNI FRAQUELLI Module II

Course Code:  EA015
Subject code: SECS – P/08
8 ECTS – 64 hours
Location: Casale Monferrato

Educational aims
The management of a firm requires a decisional process able to integrate Accounting methodologies and Managerial Economics models with the knowledge of the activities and the processes that characterize industrial and service companies. In relation to this requirement, the course aims to examine the basic elements for the definition of firms policy for strategic design in specific market areas, with a particular focus on operating activities and on costs advantages.

PROGRAMME

Module I    4 ECTS     32h  

-    What is a firm?
-    Relation between production value and remuneration of production factors
-    The firm as a productive unit: input, output, real and financial aspects
-    Concept of profit (and value creation)
-    Distribution of information and incentive mechanisms
-    Fundamentals of competitive strategy
-    Value creation and competitive advantage
-    Competitive strategy and value creation

Module II    4 ECTS     32h

-    Theoretical analysis of production and costs
-    Cost analysis for business decision making. Break-even analysis in mono-output and multi-output firms
-    Degree of operating leverage
-    Contribution margin and decision analysis
-    Make or buy decisions
-    Costs and optimization costs of operating activities in firms
-    Basic elements of the project evaluation process: NPV(Net Present Value), IRR (Internal Rate of Return), Payback Period.

PREREQUISITES
No prerequisites

TEACHING METHODS
Frontal lectures and exercises

COURSE TEXTS
Fraquelli G., Impresa, mercato e gestione del valore, Utet, 2006, Cap. 1, 2, 4. Erbetta F. Fraquelli G., Finanza aziendale- Strumenti per le scelte di investimento, CEA, 2007, Cap. 3.
Fraquelli G., Ragazzi E., Economia Manageriale. Problemi e casi pratici, Utet, 2001, capitoli: I e II.
The texts are available in the library.
The program includes all the teaching material (slides, exercises, eventual additional material) provided in the web page of the course at the URL:

http://moodle.eco.unipmn.it/