Analisi dei mercati e strategie di localizzazione - ENG

MARKETS ANALYSIS AND LOCALIZATION STRATEGIES
Carla Ferrario
SSD M-GGR/02
Course code E0338
8 credits - 64 hours

Educational goals
The course aims to provide students with the basic knowledge to analyze markets through the contribution arising from the localization decisions made by firms.
At the end of the course the student:
- will understand the current global system of production;
- will be able to analyze the characteristics of main international markets;
- will know the importance of local factors in the definition of business dynamics;
- will evaluate and select possible alternative locations of enterprise;
- will evaluate and select potential markets of entry and how.


Content
The course is divided into lessons of two hours, whose contents are listed below.
• The world system
• Globalization
• International trade
• The forms of economic integration
• Freight and Transport
• Global Production and Logistics
• Internationalization and relocation
• Multinational and transnational corporations
• Financial flows and foreign direct investments
• The criteria for analyzing localization in foreign markets
• Some useful indexes for market analysis
• Agri-business sector
• Automotive industry
• The energy resources market
• Multinational corporations: cases and strategies
• Country cases


Teaching methods
The teaching will be conducted through lectures, held by the teacher or by experts, and through exercises and group discussions.

Examination
Written test

Requirements
None.

Teaching materials
During lectures will be distributed handouts (see downloadable materials on DIR) who still recall the following texts (available at the Department’s Library):
1.    Caroli M. (2012), Gestione delle imprese internazionali, McGraw-Hill, Milano, chap. 1-2-3-7-9
2.    Hill C. W. (2008), International Business, edizione italiana a cura di Grando A. e Helg R., Hoepli, Milano, chap. 7-8-9-12-14
3.    Bursi T, Galli G. (2012), Marketing internazionale, McGraw-Hill, Milano, chap. 1-3-4-5-6
4.    Dematteis G., Lanza C., Nano F., Vanolo A. (2010), Geografia dell’economia mondiale, Quarta edizione, Utet, Torino, chap. 2-6-7-8
5.    Vanolo A. (2010), Geografia economica del sistema-mondo, Utet, Torino, chap. 5-6

The student must choose one of the following texts:
1.    A. GOLDSTEIN (2012), Bric - Brasile, Russia, India, Cina alla guida dell'economia globale, Il Mulino
2.    BONAGLIA F., GOLDSTEIN A. (2008), Globalizzazione e sviluppo, Il Mulino
3.    A. GOLDSTEIN, Piscitello L. (2007), Le multinazionali, Il Mulino